Despite the brevity of the presentations, which usually run for 10 slides or less, creating a pitch deck that wins investment is no easy task. These are the pitch decks of some of your favorite tech brands that you use every day, and these decks definitely helped them get to the top. From behemoths like Facebook and YouTube to up-and-coming superstars like Buffer, together these startups have raised millions of dollars and are now worth billions! Peter Thiel, the billionaire venture capitalist and entrepreneur, was the first outside investor in Facebook back in
Pitching, or selling, your ideas to potential sponsors or clients involves proving how your company can deliver the products and services you say it can. Solidify what you plan to do, how you plan to do it and when you anticipate completing the activities before you schedule a presentation. Then, you can confidently describe your business and hopefully lure investors.
Position your company as a potential leader in the industry. List any current operational metrics, such as the number of current customers and employees. State your current annual revenue, if applicable.
Describe your employees and their credentials. List any relevant awards you've received or past work recognized for excellence. Testimonials from past clients can be helpful in demonstrating your company's capability. Cite current market conditions that make it attractive for your business to seize the opportunity to expand by providing additional products or services.
Demonstrate that you understand customer needs. Show how their needs are unmet by your competitors and describe how you can fill these needs with your new product or service. Show samples of advertisements that will attract customers to buy your new product or service. Use simple color schemes and slogans to make a crisp pitch for them.
Explain how you will manage production costs and set pricing to ensure a successful launch of your product or service.
Describe any discounts or promotional pricing you anticipate. Acknowledge the risks associated with introducing a new product or service at this time.
Describe how you plan to mitigate any issues that might arise, such as changes in market conditions. Identify what financing you need to get started, and provide details about how it will be allocated throughout your company to achieve your business objectives. Develop a script for your pitch to describe the business problem, how you can solve it and how you plan to market and sell your product or service.
Start with a compelling executive summary, and then follow with details. Make your observations about the opportunity candid and not overly analytical. Keep your document and accompanying presentations short and concise.
You want your presentation to be believable and appealing. References 2 "Anatomy of a Business Plan: For over 25 years she has developed quality training materials for a variety of products and services supporting such companies as Digital Equipment Corporation, Compaq and HP.
Her freelance work is published on various websites. Photo Credits business plan 1 image by pablo from Fotolia.A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan.
You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders. These are the pitch decks that made companies like Airbnb, Uber and Facebook, the giants they are today. Telling a success story about your idea, team and business model is what will ultimately determine if your deck is appealing or not and these decks .
"People misunderstand that the pitch is a different medium than the plan," says Tim Berry, president and founder of Palo Alto Software, maker of Business Plan Pro software, who blogs at metin2sell.com The pitch presentation is a minute (or so) slide presentation, usually done live but with either PowerPoint or Keynote slides in the background, that tells investors about a new business.
The best writing anywhere on this is in Guy Kawasaki’s “Art of the Pitch” chapter in his book The Art of the Start. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple.
He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool.
Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books.